Why Coding & Marking
  Legal Requirements
Inventory Control
Reduction in wastage of packaging material
Reducing inventory and stocking by printing on the last minute
Printing on the production line
Using standardized pouches printing ingredients and other graphics to avoid wastage due to change in ingredients or customer destination
Traceability
Quality Control
  Tracking products by date of manufacture, batch numbers, shift numbers, and real time-date
  Online coding enables recall of the minimum amount
  Variable bar-coding enables tracking of products from one market to another
  Quality control tool to check reliability
Operational Efficiency
Supply Chain Management
  Debottlenecking
  Tracking inventory through the supply chain by bar-coding, thus reduces cost
  Variable bar-coding enables tracking of products from one market to another
  Ensuring the most efficient supply chain by printing variable bar-codes onto shipper cartons enabling tracking of inventory by product
Branding, Customer Perception
Customer Quality Perception
  Improving the perception of a product by printing logos, graphics, and information on the product
  Printing on any surface eg. pipe, iron sheet, plywood etc.
Counterfeit Prevention
Counterfeit/Duplication and unauthorized diversion prevention
  Legal liability and warranty protection
  Protecting brand reputation by printing with invisible, fluorescent, and other specialty inks, dual serializers, variable bar-codes, encrypted bar-codes…
  Printing with invisible/fluorescent inks for counterfeit prevention
  Ensuring that products are not diverted from one market to another, stolen during the production process itself… with invisible codes and variable bar-coding
Promotional
Printing variable information and logos as a marketing promotion tool
Printing images and graphics directly on food products with food
grade inks to attract children
Printing serial numbers along with secret check numbers on products for promotions with prizes
Printing images and graphics directly on some product types in order to differentiate a product from competition